September Round Up

Creative release a whole new range of Speakers, mainly for the GigaWorks and Inspire family. The GigaWorks T3 is its latest 2.1 speakers that features the Creative SLAM™ (Symmetrically Loaded Acoustic Module) technology and a eco-friendly Low Standby Power technology. The GigaWorks T20 & T40 series II is an upgrade of its older T20 & T40 which see its blue LED light removed from the front and an additional 2 Watts improvement for the T40. The Inspire T3200 (2.1) and T6200 (5.1) are the other two new mid-range speaker systems.

On 12 September, Creative also sent out a media teaser of a blurred X-Fi device with the caption "I Am Heard Everywhere." Many Creative fans were clearly excited thinking it would be a new PMP only to be disappointed to find out that the device was simply a Wireless X-Fi Notebook Sound Card. The Wireless X-Fi Notebook stream music wirelessly around the house with the help of the Creative Wireless Receiver.

Again, we look forward to the announcement of a new key Creative product this month.

August Round Up

In August, Creative announced a USD$31.7 million dollar loss and that revenues have fallen from $165.2 million in the same quarter last year to $139.5 million. It attended two major consumer electronics show, namely the COMEX SHOW in Singapore and the IFA in Berlin. Although it had a small booth in COMEX, business was brisk with many products like the Sound Blaster X-Fi Surround 5.1 sound card and ZEN X-Fi accessories being sold out on the last day. During the IFA, Creative showcase its latest portable media players (ZEN Stone Plus with built-in speakers, ZEN X-Fi & the ZEN Mozaic) and the Vado.

Creative also aggressively expanded its X-Fi family with the release of new X-Fi enabled headsets (HS-1200 and the Fatal1ty USB HS-1000) and X-Fi audio solutions (X-Fi Go! , N400 USB speakers and the Sound Blaster X-Fi Titanium range of sound cards). Other product release includes the new EP-430 In-Ear Earphones, a 16GB version of the ZEN Mozaic and 3 new GigaWorks speakers (T3, T20 and T40 Series II).

For the month of September and October, we expect Creative to make a few significant product announcements to build up the momentum for the year end holiday season.