X-Fi goes to your car

Sure you have seen X-Fi on Sound Cards, Portable Media Players, Speakers but X-Fi in a car? Marketed under the brand Runz by JC Hyun (a Korean company that specialises in Car A/V and navigation systems), the Creative Xtreme Fidelity technology is implemented in its CI-7100 Indash car stereo system.

The CI-7100 has probably everything you need for entertainment in your car. It features a 7inch screen, with dedicated iPod control and bluetooth connectivity (which can be used to make calls on your handphone). You can play your DiVX and WMV movies on it via its SD/DVD/USB host, listen to MP3/WMA audio and even use it as a picture viewer. There's also a rear camera input and if multi-tasking isn't your thing, there's also a streeling wheel remote control for your safety and convenience. And if you can't navigate to save your life, the CI-7100 also has GPS navigation on board.

Watch the video demo for all the features of CI-7100:

[RUNZ CI-7100 PRODUCT PAGE]

Creative OEM Business Division

Besides producing its own range of Sound Cards and MP3 players, Creative is also the original equipment manufacturer for many technology brands in the market. For example, the Acer Predator line of desktop computers uses Creative's Sound Blaster X-Fi Titanium while the Asus's Maximus II uses the SupremeFX X-Fi Audio Card. Auzentech also implemented the X-Fi technology in its own Auzentech Prelude 7.1 Soundcard.

However, one of the more significant partnership is the one with Dell. Creative's partnership with Dell goes all the way back to 2005, when Creative manufactured the Dell Digital Jukebox (or Dell DJ) for company. And today, Dell's range of Inspiron laptop's in-built webcam is provided by Creative and now on Dell.com, you can customise your laptop with intergrated Sound Blaster Audigy or the latest Expresscard X-Fi Notebook Sound Card. It also customised its Inspire T10 speakers and EP-630 to match Dell's colorful range of laptops.

We would love to see the Creative brand logo on more products like PC, laptops and 3rd party soundcards. Not only will this help Creative increase its brand awareness, it will also provide additional source of revenue and really, the possibilities for OEM are endless. Are you more inclined to buy a product that has a Creative OEM parts? Tell us in the comments section!

[CREATIVE OEM BUSINESS DIVISION]

Update: One of our readers, Gerii, also pointed out to us a Creative/MSI Xtreme Audio Card spotted at the Games Convention 2008 in Leipzig and provided us an image of it!