Saturday, January 24, 2009

Creative CNY Promo [SG]


MP3 Players: Get a free power adapter with every ZEN X-Fi or ZEN Mozaic purchased. You can also get the respective TravelSound for only $49.

Speakers: Get a free HQ-1500 with every GigaWorks or N400 Notebook speakers. Or an EP-210 with any Inspire Speakers purchased.

Sound Blaster: Free EP-210 with every Sound Blaster X-Fi Go! or Surround 5.1.

Cameras: Free audio/video cable with each Vado. Save $50 with the Live! Cam Optia Pro or AF.

Headphones: Save up to $100 on the Aurvana Headphones series.

[LINK]

Thursday, January 22, 2009

New Firmwares

Creative Vado HD Pocket Video Cam Firmware v1180
-Improves user experience when videos from your Vado HD are viewed on your television.
[DOWNLOAD]

Creative ZEN Firmware 1.21.03
-Ensures smooth operation of your player's FM Radio.
[DOWNLOAD]

Creative ZEN Mozaic Firmware 1.06.01
-Improves the battery charging process.
-Enhances the playback pattern for the shuffle playmode.
[DOWNLOAD]

Tuesday, January 20, 2009

Coming soon: Aurvana Ice & Air


Over at epizenter, one observant member saw this pic of the yet-to-be released Creative in-ear earphones. Apparently the earphones will be called Aurvana Ice and Aurvana Air. Little is known about these two earphones besides the fact that it should be pretty expensive (since its under the premium brand of Aurvana) and that the Ice will contain the world's smallest driver of 6mm. We still do not have pic of the Aurvana Air but from its name, I would expect it to be something really light? It has been a long time since Creative updated the Aurvana earphones series and I think the Air and Ice are the right direction to go in terms of specs and looks. According to the site, the Ice will retail at 150 Euros which is around gulps!, SG$300?

Thanks basskaryaar!


Update: We now have pictures of the Aurvana Air which looks really light to me ;)

Saturday, January 10, 2009

Friday, January 9, 2009

[SG] Creative Sound Blaster X-Fi Notebook + Wireless Receiver Now Available



The Sound Blaster X-Fi Notebook + Wireless Receiver bundle is now going for SG$269 at the Creative Store at International Business Park. Strangely, the online price for both products is the same as the bundle price (SG$149 + SG$120 = $269). Shouldn't bundle deals be cheaper? Watch this video to know more about this product.

Thursday, January 8, 2009

Creative introduce Sound Blaster for iTunes with wireless T20W

As the dust over the Zii settles, Creative went on to release its latest Sound Blaster product, the Sound Blaster for iTunes. The Sound Blaster for iTunes looks identical to the X-Fi Go!, allows you to wirelessly connect your PC or Mac to speakers when you listen to your iTunes or MP3 music. To receive the music, you have to purchase a Creative Wireless Receiver to connect it to your speakers or purchase the new GigaWorks T20W (W stands for Wireless). I have always thought that Speakers that are in-built with wireless receiver are a good idea and the T20W is Creative's first such speakers and i'm sure it will not be the last.

The Sound Blaster for iTunes will retail at US$99.99 while the GigaWorks T20W Series II speaker system is priced at US$129.99. Both will be available at the end of this month.

Creative Launches the Zii Platform and Ushers in the Era of StemCell Computing

CES, Las Vegas, Nevada, U.S.A. - Jan. 8, 2009 — Creative Technology Ltd. today announced the formation of ZiiLABS™ (a wholly owned subsidiary of Creative), with the combination of 3DLABS — which has a 25-year history as a leading innovator in programmable graphics, media and applications processing — and resources drawn from the largest product group in Creative, the Personal Digital Entertainment group.

The formation of ZiiLABS, the launch of the new ZiiLABS ZMS-05 SoC (System-On-Chip) and the new Zii™ Platform today usher in the new era of StemCell Computing™. The new ZiiLABS ZMS-05 SoC (System-On-Chip) will be unveiled and demonstrated from January 8-11 at the Consumer Electronics Show, South Hall booth #30651.

“We have invested a billion dollars and 10,000 man years of R&D effort over the last 25 years in platform solutions,” said Sim Wong Hoo, chairman and CEO of Creative Technology Ltd. “The combination of the technology from 3DLABS and the product development prowess of our Personal Digital Entertainment group delivers a complete, powerful and energy efficient platform with a very rapid time-to-market for our partners - the Zii Platform.”

“We now look to shaping the future of computing with the introduction of the integrated ZMS-05 media-rich processor, and ushering in the new era of StemCell Computing where we will bring the incredible benefits of nano-sized super computing right into our daily lives,” said Hock Leow, president of ZiiLABS.”

This StemCell approach has benefits in terms of:

Flexibility — Utilizing a breakthrough technology comprising of programmable Processing Elements (PEs) which are basically Software Defined Silicon
Scalability — 10Gigaflops to Petaflops (1015 floating point operation per second)
Energy Efficiency — Huge processing power of the ZMS-05 SoC enables it to perform more in less time, equating to low power consumption
Complete Solution — Ready-for-Market Zii Platform Solutions

Unlimited Flexibility
Stem cells are the basic building blocks of life, possessing the unique ability to develop into the specialized cells and tissues required by organisms to function effectively. Inspired by this concept, the ZMS architecture uses an array of media-optimized Processing Elements (PE) as its stem cells that can instantly develop into any of the specialized acceleration functions required of today's media rich devices and offering advantages in terms of flexibility, performance and features when compared to the fixed function silicon blocks traditionally used in SoC designs.

Incredible Scalability
The scalability of the ZMS architecture is highlighted in the first Teraflop Accelerator with the footprint of an A4-sized sheet of paper, consuming less power than a desktop PC. By utilizing the virtually unlimited chaining capability of the ZMS chips, a state-of-the- art ‘hypercomputer' with many Petaflops of processing power can be realized, which can be 100 times smaller, 100 times greener and 100 times lower cost than conventional super computers.

High Energy Efficiency
Due to the compute density of each Processing Element, the ZMS-05 SoC is able to do an immense amount of media processing in far less time — and with far less energy — than taken by standard processors; which translates into longer battery life. Intelligent power control means the speed and power consumption of the processor can be matched to the task in hand and unused features can be turned off completely, put in deep stand-by and reactivated instantly after weeks of shut down, helping to lengthen battery life even further.

Complete Zii Platform Solutions
The ZMS-05 processor combines the media processing array, dual ARM cores and a rich set of integrated peripheral controllers with hardware platforms and advanced SDK and middleware. This will enable Software Developers, OEMs, ODMs and System Integrators to create unlimited possibilities and develop a broad range of highly innovative products.

ZiiLABS Launch Partners
With the excitement about the ZiiLABS platform now public and the ZMS-05 in production, the Company is pleased to be working with many OEM partners worldwide announcing products based on ZMS including: MicroStar International, Perception digital, F&S Electronic, MediaNet, ASTAK, PowerLinux and Grandeye.

[ZII PRESS RELEASE]
[ZII LABS PRESS RELEASE]
[ZII.COM]
[ZIILABS.COM]

Wednesday, January 7, 2009

Creative's first CES offering is the Tournament Gaming Headset


As CES inches towards us, Creative has quietly released its latest gaming headset, the HS-1100 Tournament Gaming Headset. This X-Fi enhanced headset features a new silencer techonology ("...Silencer intelligently eliminates ambient background noise to provide improved voice fidelity"), voice FX software (so you can continue to prey the web with a fake voice) which uses the USB interface. We like the looks of the HS-1100 especially the detachable mic but you know, we are just looking forward to the Zii.

Monday, January 5, 2009

Mum a fighter till the end



Sim Wong Hoo's sister has written a book about their mother who brought up her 12 children alone

She reared pigs and grew fruit in order to provide for her 12 children, one of whom is technology multi-millionaire Sim Wong Hoo, 53, founder of Creative Technology, the renowned Singaporean multimedia company.

Now one of Mrs Sim-Tan Siok Kee's daughters, Madam Sim Siu Yok, 64, has written a book about her, a widow who worked hard to raise her children single-handedly after her husband died at the age of 63 in 1969.

Now aged between 50 and 66, the children work in administration, engineering and business.

The Chinese-language memoir, titled My Mother, is published using funds from the Sim-Tan Siok Kee Foundation, set up in 2007 by Creative's Mr Sim in memory of his mother, who died in 2006 at the age of 94.

He attended the launch of the book yesterday morning at the National Library Building, where he spoke briefly about the hardship his mother faced when he was growing up.

Madam Sim was inspired to write her mother's story to teach youths about the sacrifices of their elders, even though she did not complete her primary school education. The fourth of seven daughters, she is a mother of two and a retired doctor's assistant. She wrote the book over two years.

Life was hard for the family, who lived in a kampung in Bukit Panjang. An elder brother died of fever when he was only one year old after he and his mother were caught in a downpour.

'At the time, there was nowhere to seek shelter, nowhere to find a doctor. The neighbours tried to give him home remedies, but he died,' says Madam Sim in Mandarin. The family was so poor that three of her sisters were given up for adoption. Happily, her mother was able to reunite with her long-lost daughters over the years.

Her father was a labourer before he helped run her uncle's provision shop, so the family could get essentials such as rice and oil. But they still needed money for books, clothes, shoes and other household items. As their father earned less than $200 a month, their mother helped contribute to the household income by rearing animals and growing vegetables and fruit.

'These we could not eat. They were sold for money,' recalls Madam Sim.

When her father died, her mother had to do even more: She went from door to door to sell eggs.

More than steely resolve, her mother had compassion, too. Madam Sim recalls that when she was 10, her parents did not give her pocket money to buy food at school.

'When you go to school and see people eat, you want to eat, too,' she says.

Driven to desperation, she started stealing the money she discovered her father had hidden under the bed.

'When he found out what I had been doing, he wanted to beat me but my mother understood that kids need money. My father listened to my mother, so he didn't beat me and started giving me some pocket money,' she says.

Though life became better when her children started working, her mother was a fighter until the end.

She suffered a stroke in 1998 yet went on to live until 2006, despite doctors' pessimism about her condition.

The proceeds from the book will benefit the Young People's Performing Arts Ensemble, a non-profit theatre arts company that promotes Chinese culture to the young. The initial print-run is 3,000.

Says the ensemble's artistic director, Ms Ma Gyap Sen, 50: 'Siu Yok had the desire to write about her mother and it is great that it relates to our theme this year. We hope the book will teach young people not to take everything for granted and help them forge a connection with their elders.'

The ensemble launched the book yesterday to kick off their year-long series on filial piety, which also includes a health talk next month, a play in March and a holiday camp in June.

Says Madam Sim, who will promote the book in secondary schools: 'My mother was special and she lived in a time when Singapore was very poor. I wanted to write her story so that young people can learn from her story and about what life was like then.'

ysteph@sph.com.sg

Wo De Ma Ma (My Mother) costs $10 and is available at selected Chinese-language bookstores. Call the Young People's Performing Arts Ensemble on 6336-6776 for details.

[LINK]

Saturday, January 3, 2009

Creative Cuts 2,700 jobs

CREATIVE Technology, the home-grown tech firm, has slashed 2,700 jobs, or almost half its total workforce, in the last fiscal year as falling demand for its products continue to hit its bottom line.

Jobs cuts were made across the board, but the bulk was in manufacturing, due to the sale of its Malaysian plant in July 2007.

The Straits Times estimates that up to 2200 jobs have been eliminated as a result of that closure.

This came to light in the company's annual report filed with the Singapore's Exchange on Wednesday.

In the report, Creative said that it had about 3,100 full-time workers as at June 30 last year, or 47 per cent fewer than the 5,800 employed a year earlier.

In the previous year, Creative had cut headcount by about 800 from 6,600.

A Creative spokesman said: "The bulk of the reduction in the worldwide workforce was due to the sale of Cubic Electronics, the manufacturing subsidiary of Creative in Malaysia, in July 2007."

Creative sold an 80.1 per cent stake in the Malaysian facility for US$6.9 million (S$10.1 million) to a group of third-party investors as part of a move to streamline and improve its operational efficiency.

Other staff cuts were made, with about 250 coming from sales, marketing and customer support, about 180 from administrative and other areas and fewer than 50 from research and development (R&D).

Besides Asia, headcount was also significantly reduced in the Americas region, from about 640 to 280.

The spokesman said there had been no "significant change" in headcount in Singapore, where Creative has its corporate headquarters and a large part of its R&D operations.

"We are still looking to hire more R&D engineers," the spokesman said.

The company employs about 1,100 staff in R&D across the US, Britain and China, in addition to Singapore.

Creative had net losses of US$19.7 million for the year ended June 30, 2008.

The company, which makes MP3 players and speakers, has been hit by slowing sales of its products due to the worsening economic situation and tough competition.

Sales for the three months ended Sept 90 were US$141.2 million, down from US$184.6 million for the same period a year before. Half of Creative's sales came from Europe, while the Americas and Asia made up the rest almost evenly.

In the report, Creative said it faces "intense competition from a large number of established companies and emerging companies".

Sales of electronic products have slumped as the economic slowdown forces consumers to cut back on spending, leading companies like Chartered Semiconductor and Philips Electronics to announce job cuts in the recent months.

Creative suffered a net loss of US$32.2 million in the first quarter ended Sept 30 to follow a net loss of US$31.7 million in the three months before that.

"We will continue to reduce operating expenses as we target to reduce our losses in the uncertain market environment ahead," president and chief operating officer of Creative Labs Craig McHugh said in October.

Thanks to Musik (of epizenter) for the article. Article courtesy of The Straits Times, Singapore and is written by Robin Chan.

Friday, January 2, 2009

Zii is ... Stemcell Computing

Everything you know is about to change.

Drawing our inspiration from the intelligence of Mother Nature – who through over a billion years of evolution has designed the basic building block of life: the stem cell – we have created a stem cell-like silicon that is able to grow and multiply into different solutions and ecosystems.

With an investment that spans over 10 years, over a billion dollars and over 10,000 man-years, the world is poised to experience a breakthrough that will better lives beyond our imagination.

Even in the midst of these turbulent times, you will discover incredible recession-friendly business opportunities that enable you to thrive and prosper.

To find out more about Zii and how it can change your life, visit our booth (booth #30651) at CES 2009, or go to Zii.com from 8 January 2009 for updates.

Thursday, January 1, 2009

Happy 2009!



Thank you for your support in this past year and may 2009 be a better year for all of us and of course, Creative. Peace to the world and may god bless you!