I came across this article in the newspaper which was talking about branding and thought that i should share it with you guys. One example the article cited for bad branding was Creative.
Even Creative's brand name was criticized as "too generic" and that "All products are creative". He conveniently left out that Apple itself is also too generic a name and perhaps it even confuses people into thinking that it is a ... fruit company?
He further went on to say that he believes Creative "will never become a big global brand because the name encompasses too many products".
Blah, blah, blah ...