Thursday, April 29, 2010

Creative Aurvana Air review


Nevermind that Creative has never been a serious contender in the audio wear arena. Over the years, the company has painstakingly built up its Aurvana brand series of earphones and headphones, leveraging on its past successes like the EP-630 which is a widely acclaimed and highly popular and affordable set of earphones. Needless to say, the Aurvana brand is only reserved for the best of the best in Creative and the Aurvana Air is a testament to that.


Firstly, let me start of by saying that the Aurvana Air has one of the best packaging I have seen for a pair of earphones. The transparent plastic box allows you to see the Aurvana Air in its full glory, encased proudly in an acrylic case. Opening up the packing reveals its full set of accessories which includes a leather travel pouch with cable management, 2 pairs of foam ear cushion and a quick start guide on how to wear your Aurvana Air and some tips and tricks to using it.


The Air is made of Nickel-Titanium alloy which according to Creative will provide you with a great deal of comfort and flexibility when using the earphones. The inert coating is catered for those who are sensitive to Nickel and is also able to withstand corrosion from perspiration and grime. The champagne-gold finishing & polished metal accent makes the whole look a little more classy. The earhook though flimsy looking is definitely not in real life. We managed to bend it till it is almost horizontal and it merely spring back into its original form.


Weighting a mere 16grams, the Air is extremely light. There are many times I had the Aurvana Air on without even realizing it was there and that's really how a pair of earphones should feel like when wore. One puzzling point to me was why Creative chose to adopt the "ear bud" style concept for the Air instead of the more popular in-ear one. Although extremely comfortable, the noise leak and lack of noise isolation would be something one should consider when buying the Air. But having said that, one of the most obvious advantage of the Air is that it allows you to be semi-conscious of your surroundings and is therefore safer to use while commuting. The hinged arm and the ear hook also made it very easy to put the Air on and keep it there. I have tried jogging with the Air a couple of times and i must say that the grip is pretty secure and you could hardly hear any cable noise.


The audio performance of the Aurvana Air is surprisingly good. You could hear the clarity of the acoustic tracks and it also does a great job for the bass-intensive ones. However, unlike the in-ear buds, you will find yourself turning on the volume of your player subconsciously to drown out the noise isolation.

Conclusion
Creative took a leap of faith with the aesthetic design of the Aurvana Air. Ultimately, the company believed that comfort and style would win over the hearts of casual listeners. While I would have preferred the Air to have been of an in-ear design, the great level of comfort and very decent audio performance has made me a very happy user of the Aurvana Air. There are also the additional frills that Creative has included like the leather travel pouch which helps to sweeten the deal. If comfort and above average audio performance is what you are looking for, the Aurvana Air is definitely worth a look at. For the full range of Aurvana gears, visit the Aurvana site at http://www.creative-aurvana.com

Rating: 8/10

[Creative Aurvana Air Product Page]

Tuesday, April 27, 2010

Creative launches Sound Blaster X-Fi Titanium HD


It has been some time since Creative has updated its Sound Blaster line of sound card. And if external sound cards ain't your thing, check out the all new Sound Blaster X-Fi Titanium HD! Touted as the sound card that provides the "highest quality audio playback of any other sound card Creative has ever introduced", the Titanium HD offers you the ultimate Sound Blaster experience! Made with high quality components and featuring an amazing 115dB, 24-bit/96kHz support in HD quality sound for original playback, the Titanium HD also comes equipped with the THX TruStudio PC software. Before you shell your precious moolah for this card, do note that it only supports Windows Vista and 7.

[SOUND BLASTER TITANIUM HD PRODUCT PAGE]

Tuesday, April 13, 2010

Creative Ushers in a New Era of Pure Wireless Music

Well, well, what do we have here? Barely a week after unveiling its refreshed range of ZEN Style MP3 players, Creative announced not one, not two but three new wireless speaker system today. Taking the "Pure" branding campaign to a new level, Creative believe that wireless is the way to go when it comes to the speakers that we have grown so familiar with.

ZiiSound D5 – Flagship One-Piece Wireless Speaker System
  • Seamless wireless music streaming with any compatible stereo Bluetooth mobile phone, portable media player, netbook, notebook and just about every Bluetooth A2DP enabled device
  • Integrated AUX-In for connecting to other audio devices
  • Charges the iPhone and the iPod while docked
Creative D200 – One-Piece Best-in-Class Wireless Speaker System

  • Simplistic design and efficient amplifiers and precision drivers encased in a highly braced single shell chassis for a distortion-free soothing playback
  • apt-X — high performance low latency audio codec for superior stereo Bluetooth audio
  • Integrated AUX-In for connecting to other audio devices
Creative D100 – Wireless Boombox

  • Plays high quality wireless audio and controls** music with the iPhone, netbooks and other compatible Bluetooth mobile devices
  • Integrated AUX-In for connecting to other audio devices
  • The Creative D100 is powered by mains power supply or 4 widely available AA batteries
  • Choice of vibrant colors to suit different lifestyles
With the recent release of new products like the Aurvana In-ear2, HS-930i, ZEN Style, ZEN X-Fi Style and now the new range of wireless speakers, it seems that Creative might have decided to not pin its hope entirely on the Zii. As we all know, the Zii has been nothing but a disappointment for the whole Creative community. Of course we hope that we are proven wrong on this point, but March has came and gone and yet not a single news on any Zii product release. Ok, enough of Zii ranting here, read the entire press release after the jump.

[PRESS RELEASE]

Thursday, April 8, 2010

Creative brings Pure Audio everywhere with the new ZEN X-Fi Style and ZEN Style players

Creative is going back to basic with the release of the new ZEN X-Fi Style and ZEN Style players as part of its upcoming Pure Audio campaign. Instead of competing with the likes of iPod touch and Zune HD, Creative instead chose to focus more on the audio quality and made improvements to its current range of players. With few players left in the PDE arena, this might not be a bad idea afterall.

Features:
  • 8, 16, & 32GB
  • 2.4" TFT, 262K colors screen
  • Supports FLAC and unprotected AAC
  • Adjustable X-Fi audio enhancement
  • Built-in speaker with TV-out
  • RSS Feeds
The Creative ZEN X-Fi Style is available at the suggested retail prices of S$159.00 (8GB), S$199.00 (16GB) and S$249.00 (32GB)

ZEN X-Fi Style Product Page


Features:
  • 4, 8, & 16GB
  • 1.8 inch TFT display
  • 32 hours audio playback in a single charge
  • Built-in speaker & FM Radio (for ZEN Style 300 only)
  • Voice recorder
The Creative ZEN Style series is available at the suggested retail prices of S$109.00 (4GB), S$139.00 (8GB) and S$179.00 (16GB) for the Creative ZEN Style 300 and S$89.00 (4GB), S$119.00 (8GB) and S$159.00 (16GB) for the Creative ZEN Style 100.

ZEN Style 300 Product Page